Darkroom productions are a successful film company who specials in making horror films we wanted our logo to represent what we do best.
we had many drafts and rough ideas of what our final idea would be. our first idea was the text dark room and underneath that was productions even though had the text sorted we wanted a symbol or iconic figure. after planning and researching we came to the conclusion of creating a toy robot holding a red ballon the reason why we
chose to use a toy robot was because toy robot are mostly linked to children. children in horror film are mostly seen as creepy and sinister for example the villain in "The Omen" is in fact a child. the reason why we chose a red balloon was because the children play with balloon's the connotation behind the red symbolises blood and danger and this is what our company is all about, our victims being in danger and the loss of blood. To create our final logo we used Adobe photoshop. I used the text tool to type 'Dark Room Productions' in the box. I then free transformed the text. Free transforming the text means to change the shape and size of the actual font into a specific shape to create the logo. The original text was not spaced out but with the help of free transforming I was then able to space out the logo.
After this I downloaded vector art brushes, which are a selection of various objects. The advantage of using this tool is the fact that it adds an extra effect to the logo than it to be just plain. For example the Apple company use the symbol of an apple than to say the word Apple.
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