When filming the shots for our media trailer, we also took the photographs for our 3 main products. We wanted to use the same costumes in the posters as we had in the trailer as if they were different they would not be coherent and the audience may be confused as to why the media institution has done this.
In the trailer, the female is wearing a cloak, and we have used this as one of our main images for our poster as the audience may get confused when looking at our poster and not recognising it to be the poster of our trailer.
We used the same props, costume and make up that we used in the trailer as well as the film poster and magazine, as we wanted to create continuity. Most films do this, as the images used on the poster are normally iconic and memorable moments in the film. This also relates to the teaser trailer, as the teaser trailer has the most important scenes of the movie to persuade the audience that they should watch the film.
We didn’t use the same fonts on the magazine front cover as the magazine is an on going media product, and we thought to change the font of the magazine front cover would not be a good idea, as we would have to change it for every single film that would be advertised in our magazine. Most magazines have the house theme and do not change for all the films that they promoting.
To increase our audience’s experience of the film we have made a DVD of ‘Satan’s Mistress’. We have decided to bring out a DVD as this allows the audience to bring the experience home and they can watch it in the comfort of their own home. Most people enjoy the excitement of watching a film at a cinema; however people may not be available to watch it at the cinema due to busy schedules, so we thought bringing out a DVD was a great idea, as this will allow them to watch it as many times as they would like. We also decided to use the same ancillary text on our posters and the DVD case as we thought the writing was quite effective, this also shows the consumers that it is the same film. For example some films sometimes have the same titles; this was the case with ‘The girl next door’. One of the films directed by Luke Greenfield and the other film was directed by Gregory Wilson. Greenfield’s film The Girl Next Door is a 2004 American teen film starring Elisha Cuthbert, Emile Hirsch, and Timothy Olyphant, directed by Luke Greenfield, about an honours student's pining love for the girl next door, who, as he finds out later, is a former porn star. Wilson’s film also with the same title is a horror movie inspired by true events, the film is set in 1958 and follows the story of two adolescent girls who, upon losing their parents in an accident, are sent to live with their Aunt, a sadistic psychopath were the girls endure brutal punishment and torture at the hands of their aunt and three cousins.
Some people may have thought that because it had the same film title that it was of course the same film, and that they have just used a different image on the DVD case. This is why we didn’t want to confuse the audience and decided on using not only the same image but the same font too.
We also wanted to see what the film would look like on a billboard and on a bus stop, we also took an image of the DVD case on a shelf to see how it would look and whether it looked realistic or not.
As we are a relatively small production company we could not really cross media promote to an extent of some of the small media institutions such as Working Title, who are a small company compared to Warner Brothers who had one of the biggest campaigns involving cross media promotion. The Dark Knight media promotion was massive with companies which range from pizza companies, theme parks, mobile phone companies and most importantly the internet. There was also ‘scavenger hunts’ which enticed an audience’s enjoyment of the film. This is a very effective form of advertising in that they would then want to watch the film more. However with this type of advertising you would need a huge amount of money. In comparison Working Title used more ‘traditional’ methods of promoting their film by internet and radio.
For the promotion of our trailer we used the most modern forms of technology as the digital world, as so many people have the advanced forms of getting information through their smart phones now. Our target audience also mainly have iPhones and Blackberry’s which is where they have found most of this information.
In terms of using our phones, our group used various forms of technologies on our smart phones to promote our trailer. On Blackberry Messenger, we used a Broadcast message to promote our trailer. The content of the broadcast message is as follows ‘Hi there, I would like if you could follow this link http://www.youtube.com/watch?v=OQAV3k4okaY it’s for my A2 Media Coursework. Any feedback is welcome, thank you’. I sent that to all my contacts and most of them replied with very positive feedback.
As there are so many methods of watching the trailer, we also asked an audience member to download the trailer on their iPhone. They said that they enjoyed watching the trailer in this way, as they did not have to keep on going to the internet to see it again.
Evaluation of poster
How effective is the combination of your main product and ancillary texts?
For this question, we are going to look at what Cross Media Promotion is, and what Continuity is. Then we will talk about the relationships between our media products, in terms of how they link, and how they don't link.
Cross media promotion is the way in which film makers use promotional products to audiences to promote their film. These products can be accessed on different
platforms, for example, with the film 'The Dark Knight' there
was a video game that was released with it, as well as merchandise, toys released, trailers, posters, websites and TV
adverts.
With the ever increasing use of the internet, film companies can use other elements to promote films. There is the popular social networking sites, facebook, twitter and myspace, these are a brilliant base to advertise because they are used by the vast majority of people who have internet access. Film companies can advertise on these websites and get attention. For example, when Warner Bros released 'The Dark Knigh
t' they took over myspace, putting the trailer on the homepage, and having pictures dotted around the site.Continuity within the film industry refers to common elements between a trailer and other promotional pieces such as film posters. Dark Room productions established continuity by:
the use of fonts (typography), colours and themes. The font on the trailer and the font on the poster was different (Trajan Pro). In the trailer there were fonts used for the rhyme, that comes up in intervals throughout the trailer (Perpetua), and the for the title at the end. The fonts didn't match the font in the poster because at the time, we were having trouble with this, and keeping to deadlines, so we decided to use different fonts. We have two posters, and both posters have the same font. The posters have better continuity than the trailer.
When making a film, fonts and colour schemes are often the same. This means that when an audience see the poster of a film, they will relate it back to the trailer they've previously seen because of the font, or visa versa. For example, when you see the poster for a Harry Pott
er film, the font and colour schemes are the same. People know as soon as they see the font of the title, that it's Harry Potter.
Advertising
When a film is released and then comes out on DVD, advertising starts again for the audience that may want to buy the film on DVD. Film companies now can advertise on TV, radio, billboards, the internet and in magazines. There are more platforms to advertise for now, since the use of HD DVD, Blu-Ray and Itunes. People can buy HD DVD's and Blu-Ray disks to enhance their viewing. They get better viewing quality, and with Blu-Ray, bette
r sound quality. Recently Itunes, have allowed people to download films straight to their iPod. This has become a very popular way to enjoy films, especially with young people always 'on the go'.
With DVD's, you can store a lot more information on the disks than you ever could with VHS. So film makers can put on extra features, such as deleted scenes, interviews, behind the scenes, outtakes and trailers for other films, by the same film company.
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