Evaluation question 3 – audience feedback
We promoted our trailer on social networking site Facebook and on YouTube. On YouTube we had very positive feedback on this website, we was hoping to get more constructive criticism so we know how we could improve, but people generally enjoyed watching the trailer.
We also had various people who posted our trailer on their Facebook page in order to get feedback from their friends in order for us to have a wider audience. Regarding Facebook we have targeted our target audience as most of our networks on this site are from the target audience. Although we wanted to target a certain age range, many other age ranges also watched and enjoyed our trailer. Over all we had a lot of positive feedback from our audience.
We also received feedback on Blackberry Messenger to receive feedback on our trailer.
Another way we promoted our trailer was through Microsoft office.
YouTube feedback.
Demographics
This was something which didn’t surprise us, as the majority of people within Dark Room Productions networks are females. The majority of people who watch horror movies are males, but because our audience was mainly female this did not shock us. The age range of people, who also watched our trailer, was something which did also not shock us, as when we were promoting our trailer, we did so at a peak time when most teenagers would be online. From this feedback we saw that there were around 34% of people who were over 18. This could be that people lie on YouTube saying that they are 18 so they are able to watch some content which requires the viewer to be over 18.
This is some of the negative feedback we received due to the content of our teaser trailer. We were aware that this may happen, as everyone has different views on what is acceptable in films.
Evaluation of poster
Audience feedback- I went to Asquared salon which is situated in Catford. I wanted to get feedback from the ladies that work their on their view on the poster. How did it make them feel to know that the villain is a female?
CHRIST THE KING SIXTH FORM COLLEGE:
When getting feedback from our film posters we posted the posters around our college and noted down peoples reactions to them. The reason why we choose a college to be our predominant feedback location was because our target audience for our film is from the ages of 18 and upwards. In college there are plenty of 18 year old who are willing enough to give us feedback.
From what I gathered the most common feedback with the poster starring the female villain was the issue of her face being covered. This was interesting for the audience because they were eager to know who the character was. Questions such as…
`Who is she? And why is her face covered? Popped up quite a bit. It seems that the public do not like to be left in the dark and the fact that the characters face is covered frustrated them a little. Selina Mensah said and I quote` the fact that I can’t see her face reminds me of a secret puzzle, I’m trying to find the missing pieces to solve the mystery and the fact that I don’t know who she is makes me want to go and investigate the story behind the image’.
This was very good feedback as this was the reaction we wanted to receive. We wanted the audience to think when they looked at our posters and to wonder why this woman is torturing these young males. Other feedback about the female poster was that the advantage of using candles to circle the woman brought huge attention to her power and status. The use of her being in the centre reflected her importance and there was links to her and the devil and ideas that maybe she is queen of the underworld. The audiences definitely got the feel of the supernatural when they looked at the female poster. Other feedback included that the text unfortunately was too small in the middle and with that people struggled to figure out what it said when in deed it said `coming soon’. Other negative feedback included the fact that the lighting should be more darker around her body so that it really brings out her silhouette and power, but because the poster is all in the same colour contrast she doesn’t stand out as much as she would if she was the only section of the image which was light.
Dark Room Productions made two posters, the first one was a image of the female villain standing in the middle of candles made in a circular shape and the second image was of a young male probably around the ages between 16-18 tied up to a crucifix with the facial expression suggesting that he is in a great deal of pain. His mouth is open so this could suggest that he was screaming in agony. Feedback on this poster was that they liked the image. The photography really looks like you captured an event that was happening. This in comparison to the female poster which some people suggested like the villain was posing; the second poster really looks like the character is in pain and is really being tortured. The facial expression look realistic, this adds to the dramatic effect. The advantage of using dark colours in this poster such as black and green really add to the horror genre.
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